What Questions Should I Ask New SEO Clients

Here are a list of questions I would ask new SEO clients before starting work?

1.    What analytics tracking do you use?
           a.    Can we have admin access?
2.    Do you have Google Webmaster Tools set-up?
3.    Who are your main competitors?
4.    Who is your ideal customer?
5.    What type of customer do you not want?
6.    Which are the top search terms you would like to rank for?
7.    What are your short and long term goals?
8.    Do you have any other domains which you own? (Specifically this refers to issues with duplicate content, proper use of redirects, linking opportunities.)
9.    Do you have any strategic partnerships we can leverage?
10.    Who manages your website?
           a.    How easy it is for us to make onsite changes?
           b.    What is the process when requesting on site changes?
           c.    What are the expected lead times when making changes to the site?
11.    How often can you provide us with content?
          a.    Do you have a resource who can keep us updated with company news/updates?
          b.    Are you able to create the following types of content:
                    i.    Articles
                    ii.    PR
                    iii.    Slideshows
                    iv.    Videos
                    v.    Podcasts
                    vi.    Infographics
12.    Have you done any SEO work before?
13.    What other forms of marketing do you do? PPC, Email, Display, Affiliate, PR, Print, Social Media?
14.    What do you want people to do when they get to your site?
15.    Which geographic location do you wish to target/focus on?
16.    What are your success metrics for the campaign?
17.    Anything else you think would be useful that has not been covered?