Some Recent Adwords Updates

Updated Display Advertising Options in AdWords March 2012
Display now has its own tab.

The contextual engine has been revamped. This means you can fine-tune the performance of your contextual campaigns down to individual keyword level. There is also a way to visualise the reach of your campaigns, and see how that reach is impacted by combining multiple targeting types, such as keywords, placements, topics, interests or re-marketing.

Flexible Reach July 2012
In the next couple of weeks, AdWords will include a new targeting option called “Flexible reach.” Flexible reach allows you to select any combination of multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and bidding at the ad group level.

AdWords Editor June 2012
AdWords Editor 9.8.1, now includes the ability to add and edit dynamic search ads and product listing ads, as well as quickly and easily modify location targets.

Search Funnels
Search Funnels work automatically with AdWords Conversion Tracking. Search Funnels can show you the full search path your customers take prior to purchasing or “converting” on your site, this includes assist clicks and assist impressions (any search ad impression that was not clicked and happened prior to a conversion).

Multi-Channel Funnels
Digital attribution is the process of assigning credit to the variety of online interactions that happen before a conversion. These interactions could include display ads, paid or organic search, email campaigns, affiliate programs, social network posts, and other digital interactions. Today, many marketers by default use “last click” attribution, assigning all of the credit to the last interaction before a conversion. By understanding the full path to conversion and giving credit to all interactions, better marketing campaign decisions can be made.
August 1, 2012, Website Optimizer will no longer be available as a standalone product. From that date forward, you can use Content Experiments in Google Analytics to test your site content.

Updates to Keyword Tool and Traffic Estimator April 2012
Improvements to the Keyword Tool include the ability to view keyword ideas grouped by themes. With the Traffic Estimator a graph has been incorporated to better gauge traffic and bid estimates visually, which depicts newly supported ad group drafts. And now, when users have settled on the visual draft of their campaigns, this draft can be added directly to your account.