Most of you have probably heard the saying "content is king" and it really is becoming even more important than it has ever been.
Without content SEO becomes very difficult. You need great content on your site and you need to distribute your content in order to generate back links, drive traffic and increase your brand recognition.
Many businesses find it difficult to produce content as they don't see the value in it.
There are many types of content which you can create which are useful in different situations.
Articles are typically 500+ words around a subject. Articles can be factual or amusing. I have found that the types of articles people share and republish the most are Top 10 Lists and How To articles.
Press releases are also good content pieces, PR can cover news about your business, sector white papers and your thoughts on industry news.
A very popular type of content are blog posts, these are typically more informal and often have more of a personal point of view. Writing on your own blog or a practice known as guest blogging is very a popular way to increase brand recognition, reach or target audience and generate valuable back links. Other types of content which are similar to blog posts are micro blogs which are typically posted on social media sites like Twitter, where you only have 140 characters.
Slideshows are another great way to share your content, this is because you can create visually appealing content and share this on document sharing sites, for others to embed the slideshow on their site.
Slideshows can also be converted into videos which is another type of content. With YouTube one of the most visited sites in the UK, video production and distribution is a no brainier for promoting your business.
Podcasts are another very under utilised type of content this can be a great way to promote your company.
Infographics are also a popular type of content. People like visuals, and this type of content is easy to get people to share on sites, particularly with Pinterest becoming so popular.
Really useful and interesting content can drive traffic to your site, rank well in the search engines and generate back links.
Spending time to invest in quality content is worthwhile and with the recent Google algorithm updates aimed at combatting web spam the only thing to do is put on your thinking cap and get started on creating something that will excite, enrage or entertain.
